Companies have to implement brand assessment from time to time to get an exact idea about the understanding of individuals towards their brand. The image fundamentally expresses a means a consumer thinks Positioning of brand the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the firm can build a competitive advantage for its brand.


In these four steps, the main task of brand positioning” is to have brand value and the brand recognition content orientation communications convey with the target consumers. View points of Brand recognition is how a man sees himself, brand positioning is this individual describes himself and brand consciousness is how others look only at that person.


In these four measures, the principal task of brand placement” is to have brand value and the brand recognition content orientation communications communicate with the target consumers. Views of Brand recognition is a man sees himself, brand positioning is how this person describes himself and brand knowledge is how others look at this individual.

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